Global Marketing Strategist & AI Community Leader
(Seoul, Korea)
As a global marketing strategist with 15+ years of experience, I bridge AI innovations with Korean market insights, creating impactful digital experiences that resonate across cultures.
(About Me)
Tableau Ambassador 2025-2026. I specialize in Global-to-Local creative adaptation, helping tech companies enter the Korean market through data-driven cultural intelligence.
(What I Do)
↓Localizing AI-related content through various channels, presenting technology from the perspective of solving bottleneck tasks for Korean professionals.
Leveraging marketing and data analysis experience to develop culturally-resonant messages for the Korean market through target analysis.
Creating engaging content about AI tools, focusing on practical use cases that help Korean professionals overcome workplace challenges.
Coordinating between global headquarters, creative teams, media teams, and local partners to execute successful marketing campaigns.
Navigated regulated markets such as McDonald's (Kids) and Smirnoff (Alcohol). Expert in identifying potential risks and aligning messaging with local Korean sentiments.
Bridging global HQs and local markets using English and Korean. I articulate the rationale for localization strategies using logic and data to persuade stakeholders.
Led interactive AI workshops for Samsung, Unilever, and Plug and Play. I teach practical, job-ready AI skills that bridge the gap between technology and daily workflows.
Featured Work
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Threads
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Brunch Blog
Understanding Korea's Unique Digital Marketing Ecosystem - Silicon Valley Korean Community Lecture
Focus Media Korea - 2022
Store distribution analysis and target segmentation for creative diversification based on location data.
Focus Media Korea - 2023
Developed messaging based on Korean apartment sizes and family lifestyle types.
Leo Burnett - 2014
Localization of global promotion campaign for Korean market.
Leo Burnett - 2014
Health supplement brand marketing strategy and execution.
Ogilvy - 2011
Collaboration with popular Korean cartoon artist for campaign localization.
Ogilvy - 2011
Successful launch achieving #1 vodka position, surpassing Absolut in Korea.
Achievement
Participated in Naver Cloud's AI service challenge, implementing practical services using CLOVA Photo Studio. - AI Copy Writer
Effie Awards 2024 Finalist
Store distribution analysis and target segmentation for creative diversification based on location data.
Korea Advertising Awards Finalist
Successful launch achieving #1 vodka position, surpassing Absolut in Korea.
Building products with AI assistance
Mess Organizer - Mac App for Organizing Desktop & Screenshots
A Mac app that organizes cluttered screenshots and desktop files into folders with a simple interface.
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A web app using NanoBanana Pro that creates storybooks from uploaded family photos and information.
View Project →Ready to bring your brand to the Korean market?